If I were on your team, this is where I’d start.
A Big Idea for Nature’s Way
THE DAILY GREEN’S CLUB
This campaign is all about building small, feel-good rituals that slot seamlessly into real life. No overhauls, no pressure - just a gentle nudge to stack your Super Greens with habits you’re already doing.
This is a feel-good, behaviour-led campaign designed to turn Super Greens into your easiest wellness win. Inspired by the psychology of habit stacking (you might’ve read about it in Atomic Habits), the idea is simple: stack your green routine onto something you already do.
Think: adding your greens to your morning coffee prep, your post-gym smoothie, or right after brushing your teeth. We’re tapping into the momentum of existing habits to make wellness second nature, and actually stick.
Campaign Rollout
A full funnel campaign across social, CRM and IRL moments, Daily Greens Club includes:
Digital Content Series
A bank of short-form videos designed for Reels and TikTok, spotlighting different people’s ‘green stack’ moments. from adding greens to a post-school drop-off smoothie to sipping while journalling or unpacking the groceries. The tone? Relatable, real, and a little bit playful. Content would feature a mix of creators and everyday customers showing how they fit Super Greens into their actual lives. not just their highlight reel.
Influencer Content
A mix of short how-to videos and candid moments from lifestyle and wellness influencers walking through how they build the habit. Think: “3 ways I sneak greens into my morning” or “My weekday routine that actually sticks”.
A feel-good email series guiding new customers through the first few weeks of building the habit. From welcome notes and ‘your first sip’ reminders to milestone emails (“you’ve hit 7 days!”), the flow would feel personal, positive and bite-sized.
CRM Flow
A pop-up habit bar where shoppers build their own greens ritual — choosing a Super Greens product, a habit pairing (like gym or morning routine), and a supporting tool (think reusable shaker, habit tracker, or fridge prompt).
