Senior Account Executive | Integrated Marketing

Poem Group

Agency-side role delivering integrated brand campaigns across PR, influencer, social and events for global consumer brands including Sonos, Uber, Google, Nespresso and Blackmores.

Core Responsibilities

  • Led integrated campaign planning across earned, creator and social channels

  • Managed media relations, influencer partnerships and campaign rollouts

  • Worked closely with creative, production and client teams to deliver cohesive brand moments

  • Oversaw timelines, approvals and execution across multiple accounts

Selected impact

  • Sonos Ace Launch - Delivered the Australian media launch, including a full-day press and creator experience. Resulted in 50+ pieces of coverage, including Sonos’ first-ever placement in Vogue Australia, and delivered two launch events in one day (three media sessions plus a 50+ guest creator and lifestyle event with ambassador Pip Edwards).

  • Uber Carshare - Supported national launch activity, securing 800+ pieces of coverage

  • Uber x Red Cross - Managed media rollout for a purpose-led campaign, coordinating a full-day media schedule across online, print, radio and TV

Founder

Banksi Haus

Founder-led eCommerce brand focused on homewares and design, created to explore brand building, product development and direct-to-consumer retail from the ground up.

Core Responsibilities

  • Developed brand strategy, tone of voice and visual identity

  • Led product concepting, sourcing and range development

  • Directed styling, photography and creative production

  • Built and managed the Shopify site, customer communications and social channels

Selected impact

  • Launched a direct-to-consumer homewares brand, owning the process from concept through to product, pricing and go-to-market planning.

  • Designed and produced original glassware collections, managing supplier relationships, sampling and quality control.

  • Built the brand’s digital foundations, including eCommerce setup, product copy, launch planning and early customer engagement.

Marketing Manager

Sarah’s Day | Sunee | House of Groms

In-house marketing role spanning content, CRM, partnerships and community for a high-growth consumer app and creator-led brands with a large, highly engaged audience.

Core Responsibilities

  • Led end-to-end marketing across app, email, social and partnerships

  • Owned campaign planning, copy and execution across launches and promotions

  • Managed influencer collaborations, gifting and brand partnerships

  • Oversaw customer communications, community engagement and support workflows

Selected impact

  • Delivered integrated campaigns across social, email and in-app touchpoints, contributing to a 20% increase in app subscribers over the period.

  • Led PR and creative direction for the launch of Sunee Side Up, supporting its release and contributing to the book becoming a best seller.

  • Worked closely with product and content teams to support weekly app releases, ensuring consistency across brand, CRM and owned channels.

  • Managed customer service and technical support processes during periods of growth, maintaining a strong customer experience as the user base scaled

Account Manager | Digital Marketing

CPM Online Marketing

Agency-side role delivering paid and organic digital marketing for hospitality and lifestyle clients, with a focus on performance, reporting and day-to-day account management.

Core Responsibilities

  • Managed digital marketing campaigns across paid social and organic channels

  • Planned and executed Meta and TikTok advertising to support awareness and customer acquisition

  • Coordinated content calendars, reporting and campaign rollouts across multiple clients

  • Analysed performance data to inform optimisation and ongoing strategy

Selected impact

  • Supported the delivery of multi-channel digital campaigns for hospitality clients, contributing to improved campaign performance through ongoing optimisation and reporting.

  • Managed multiple client accounts concurrently, maintaining consistent delivery across timelines, budgets and deliverables.

  • Built strong foundational experience in paid media, performance analysis and client communication within a fast-paced agency environment.

Education & Training

  • UTS
    Major in Advertising & PR, Minor in Digital and Social Media

  • UTS (partial)

  • Influencer Marketing Essentials Course

  • Completed online course